With the right launch pad your products can really take off.
To create a buzz, your launch has to go smoothly. We’ll work alongside you from concept creation to final production, so every detail will be covered, we promise.
YSL ‘Mon Paris’ Fragrance Launch | Case Study
The Brief:
L'Oréal’s biggest feminine fragrance launch of the year has to look impressive. The concept is a modern, twisted, upside down take on a classic Parisian love story, so this somehow needed to come across in the design and decor.
What We Did:
Inspired by the theme of ‘crazy love’ in Paris, with 'vertigo' and 'intoxicating' being the key words we designed and built a striking, elegant, black and white single screen stage set with a raised stage for two acrobatic dancers, ambient lighting around the room and drapes to divide a large space into separate areas.
We also provided a full AV set up with technical operatives and production on the day.
What They Said:
“Thank you very much for your help with the event; we’ve had extremely positive feedback from everyone. The room looked amazing, so thank you all for your efforts in ensuring YSL's new feminine fragrance launch was set in a luxurious and elegant atmosphere.”
Natalie Rix, Regional Manager, YSL and Biotherm, Travel Retail UK, L’Oréal
