PRODUCT LAUNCHES
We Have Lift Off
With the Right Launch Your Products Could Really Take Off
To create a buzz, your launch has to go smoothly. We’ll work alongside you from concept creation to final production, so every detail will be covered, we promise.
Want to talk to us about your Product Launch?
Case Study:
YSL ‘Mon Paris’ Fragrance Launch
The Solution:
Inspired by the theme of ‘crazy love’ in Paris, with 'vertigo' and 'intoxicating' being the key words we designed and built a striking, elegant, black and white single screen stage set with a raised stage for two acrobatic dancers, ambient lighting around the room and drapes to divide a large space into separate areas.
We also provided a full AV set up with technical operatives and production on the day.
The Brief:
L'Oréal’s biggest feminine fragrance launch of the year has to look impressive. The concept is a modern, twisted, upside down take on a classic Parisian love story, so this somehow needed to come across in the design and decor.
Client Feedback:
“Thank you very much for your help with the event; we’ve had extremely positive feedback from everyone. The room looked amazing, so thank you all for your efforts in ensuring YSL's new feminine fragrance launch was set in a luxurious and elegant atmosphere.”
Natalie Rix, Regional Manager, YSL & Biotherm, Travel Retail UK, L’Oréal
